We're a passionate team of consultants and technologists united by a single purpose: your success.
We were founded in 2014 with a simple belief: businesses deserve advisors that are as invested in their success as they are. We saw too many consulting firms deliver glossy reports that collected dust on shelves — so we did something different.
We assembled a team of industry veterans, technologists, and strategists and built a practice centred on implementation, accountability, and measurable outcomes.
Today we work with over 250 clients across more than 15 industries, from ambitious start-ups to established global enterprises.
Everything we do is grounded in four core values that shape our culture and how we serve our clients.
We measure success in outcomes, not outputs. Every engagement begins with defining clear, quantifiable goals that we hold ourselves accountable to.
We embed ourselves in your team, align our incentives with yours, and treat every client challenge as our own problem to solve.
We stay at the cutting edge of technology and business best practice so that our clients always benefit from the most current thinking.
No jargon, no hidden agendas. We communicate openly, share progress honestly, and deliver difficult truths with respect and clarity.
Our leadership team brings decades of combined experience across strategy, technology, and operations.
Alexandra Lee
Chief Executive Officer
20+ years in business strategy and transformation. Former McKinsey partner with deep expertise in growth acceleration.
Marcus Reynolds
Chief Technology Officer
Full-stack technologist with a background in enterprise software and a passion for building scalable, elegant systems.
Priya Chandran
Head of Client Success
Champion of the client relationship, Priya ensures every engagement delivers on its promise from day one to delivery.
Oliver Barnes
Director of Operations
Process design specialist who has optimised operations for companies ranging from fledgling start-ups to FTSE 250 firms.
Sofia Navarro
Head of Growth Marketing
Data-driven marketer with a proven track record of scaling brand awareness and revenue across competitive markets.
Daniel Kim
Lead Compliance Advisor
Former regulator turned advisor, Daniel helps clients navigate complex compliance landscapes with confidence.